Every year at the OutDoor trade show, the European Outdoor Conservation Association (EOCA) holds a fundraiser on its stand to raise money for future projects. The figures for each show have been increasing annually and, as 100% of all money raised will go directly into hands-on conservation projects, this year EOCA is aiming to raise enough funds to support an entire additional project – equivalent to €30,000.
Many members have already generously donated a large number of products for which EOCA will ask donations on its stand throughout the 4 days of the show, including packs, tents, clothing, travel barbeques and pack towels.. Several members have branded specific products for sale, including Original BUFF whose hard working designers have come up with a limited edition EOCA BUFF specifically for the occasion. Camelbak has branded its bestselling Chute bottle with the EOCA logo, which it will be selling throughout the show with all proceeds going to EOCA. Not only this, but there will be five Camelbak water stations strategically placed around the show to ensure hectic exhibitors and visitors alike never go thirsty!
Stanley (a brand of PMI) will be keeping visitors cool by selling its Classic Vacuum Pint for a special price, with all proceeds going to EOCA and Klean Kanteen has branded its special multi-use durable pint to get rid of the need for plastic. Available throughout the show and at the OutDoor Party on the Friday night.
In addition to the sales throughout the show, the official unveiling of the projects EOCA is going to fund this year will take place just before the start of the OutDoor Awards on the Trend Show Stage in A2 on Wednesday at 17.30. With the 2015 Conservation Champions being announced on the main stage during the Friday night party, the show is going to be very busy! Tanya Bascombe, Joint General Manager of EOCA commented, “As always, our members have been incredibly generous in the items they have donated for our fundraiser, and we are extremely grateful to every one of them. We are also thrilled that so many have also organised special EOCA products this year or an event. OutDoor as a show is a great platform for EOCA, and if we can make some serious money for conservation at the same time, then everyone wins!”
Finally, footwear for the miles each participant will be putting in round the showground this summer is a vital consideration. KEEN is coming to the rescue in order to raise money for EOCA’s conservation projects with its annual Hybrid.Care event – starting at 17.00 on its stand in A1 on Friday. Different KEENs from sandals to trail shoes will be on sale at amazing prices. This increasingly popular sale was a total sell out in just minutes in 2014 so early attendance is advisable! Obviously a good pair of socks will be essential to go with a new pair of KEENs, and the Smartwool Sock vending machine, which has so far raised well over €6,000 for EOCA, will be back in action for its fourth time in the last 3 years. Vouchers are available at the EOCA and Smartwool stands and purchasers can choose the sock that works best with their favourite activity.
The advice from EOCA? Take part in everything and grab a bargain in the full knowledge that monies spent are contributing to the conservation of the planet’s precious landscapes, and may even help to fund an entire extra project in 2016.