EOG adds 5 more key retailers

The European Outdoor Group (EOG) has confirmed the details of five new members from the retail sector, including the first online only businesses to join the association.  The companies that have been welcomed to the EOG are the Frasteya Group (best known for Sport Montagnes and Ekosport) and Snowleader.com from France, Internetstores (Campz, Addnature, Fahrrad.de and others) and FR Bergfreunde from Germany, and Swiss retailer DE Ochsner Sport (part of the Deichmann organisation).  Founded in 2003 by 19 of the world’s largest outdoor companies, the EOG now has 75 full members, plus 10 associate members.

Last year, the EOG took the decision to accept retailers as members and several leading names from the sector have joined.  With the addition of internet only businesses, the association now has an even broader membership base, representing the whole outdoor industry across Europe.


Thomas Rouault, CEO and owner of Snowleader.com comments: “We decided to join the EOG because Snowleader is constantly growing in European markets, and it means that we now have to deal with European retailers and suppliers.  EOG gives a real voice to retailers – that’s why we chose to join the association. Brands and retailers have to talk together and the EOG gives the opportunity to share ideas and to find common solutions to understand the market evolution.  EOG is a breeding ground for these exchanges, creating quality debate and added value.”

Mark Held, EOG general secretary, comments: “Since the EOG decided to accept retailers, we have attracted an excellent mix of new members.  Not only have some major retail businesses joined, but we have also continued to welcome brands from many markets.  Every company that joins the association makes a commitment to support the work that we undertake on behalf of the entire industry, to help sustain a modern, successful sector that is ready for future challenges at all levels.  Consumer behaviour is changing at a rapid pace and online is a vital part of our industry, so we are delighted that internet only outdoor retailers want to contribute directly to the work of the EOG and we look forward to working closely with all of our new members.”

The European Outdoor Group cooperates with members and stakeholders on a range of initiatives, such as industry representation, market research, responsibility, increasing outdoor sports participation, and trade events.