The new range is packed with directional designs, bold fashion forward colourways and the latest technical features.
Each range offers a distinct look but by sharing the same colour palette they have the ability to merchandise together instore. A distinct product hierarchy offers a selection of product based on price and performance.
The men’s jacket is the Ski Sport Armament Jacket (RRP £170). Made with Ared V02 20,000 full STRETCH fabric the jacket sits at the top end of our hierarchy. Features include articulated sleeve for a true sports fit, detachable technical hood with adjuster, welded overlays panels to shoulder and hip, underarm pit zips, laser cut pockets with welded surrounds, internal stretch cuffs and internal music pocket. For ladies we have the female equivalent, the Extremist Jacket (£150) available in Black or White colourways in sizes 8-20.
An innovation for the AW10 season for both the sexes is the Dare 2b outerwear Softshell men’s Flashmob and women’s Highbar (RRP £100). Made with waterproof Softshell membrane fabric and a durable water repellent finish making it the perfect option for milder conditions. Other features include detachable technical hood, pit zips, laser cut pockets and inner stretch cuffs.
Hearts will melt when it comes to the Dare 2b Freeride collection. The range is full of extra detailing with textured fabrics, zips rivets and fastenings. No other jackets tell this story better than our men’s Headflip and women’s Kinda Girl jacket (RRP £100) with contrasted printed fabric detailing to tie in with the Dare 2b snow pant matches.
From the street to the snow park the Freestyle range speaks for itself. The collection includes subtle military touches, looser fit and interest fabrics including dogtooth, herringbone and chunky checks makes up our most daring Freestyle ranges yet.
Predicted big sellers include the men’s Knee Drop and women’s Doo Wop jacket (RRP £130). Product features include waterproof and breathable Ared 5000 fabric, detachable snowskirt, magnetic fastenings to stormflap and internal music pocket.
For winter our midlayer, accessories and pant options run across all three ranges allowing for an increased number of outfit matches. Our midlayer collection of fleece and Softshell is competitively priced and is available in a full range of colourways and styles. New for Autumn/Winter 2010 is our lightweight Ilus power stretch men’s Fuseline and women’s Loveline (RRP £25).