First Ascent is ready for business again with new owner Jason Myers.

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Founded 29 years ago by Chris Watts and Siobhan Sheridan, First Ascent has long been a part of the UK Outdoor Trade scene. Chris and Siobhan have now sold up and retired to ride their bikes & travel.  First Ascent however will continue with renewed energy as the reins have been taken up by another industry lifer and passionate outdoor enthusiast Jason Myers.

Jason is very well known on the rock climbing scene and in the outdoor trade.

Back in the day, Jason was at the forefront of sport climbing in the UK and Europe with many cutting-edge ascents to his name. He then moved onto the more focused challenges of bouldering, pioneering new areas and classic problems, many of which are still considered tough challenges. Beyond his favourite areas of the Peak and Yorkshire, Jason has climbed extensively in Scotland and the Alps, and surfed around the world.

“First Ascent will continue to focus on equipment – technical product, rock climbing gear and essentials.” Jason commented: – “I see First Ascent’s role as being to bring new interesting product to market. I’m a bit of a gear freak, so I want to find products that really work and improve people’s outdoor experience, products which are unique and interesting. I’m determined that we will remain true to the fundamentals of good business – excellent service, great product and enjoyable close working relationships.”  Brands in the portfolio include Boreas, Cocoon, Dachstein, Komperdell, Nalgene, Ocun, Stormsure, Spiroll & Mpowered.

Together with Nick and Andy in the office, FA continues to operate out of the Matlock base offering a combination of ex— stock delivery and direct ship programmes.  They aim to provide an excellent, hassle free service—to that end all contact and banking details will remain unchanged.   FA has also invested in PR support and will be working with Real PR Outdoor to raise brand awareness in the media and any other promotional activities – further supporting the retailer by driving consumer interest to websites and stores.

Contact for First Ascent:-


First Ascent

Unit 4 Limetree Business park

Limetree Road



Sales    : Jason Myers – / 07702 898472

Office   : Nick Court – / 016229 580484