Fjallraven announces new partnership programme with the Highland Wildlife Park

Fjallraven is delighted to announce it has entered into an exciting new partnership with the Royal Zoological Society of Scotland’s Highland Wildlife Park. Located near Aviemore in the Cairngorms National Park in Scotland, the Highland Wildlife Park is home to over 200 animals that are both native to Scotland and from the world’s mountain and tundra regions, including Fjallraven’s namesake, the Arctic Fox  Both sides have committed to a long-term collaboration, with Fjallraven coming on board with an initial, five-year agreement that sees the Swedish outdoor brand supporting the park with both significant financial backing and by helping to share the park’s work through its own communication channels.

Since it was founded in 1960, sustainability and a commitment to act responsibly towards nature, animals and people have been part of Fjallraven’s three core principles. This ethos ties in perfectly with the aims and objectives of the Highland Wildlife Park, making the two organisations an obvious fit for a link-up. The park is also home to a family of endangered Arctic Foxes and as part of this new agreement, Fjallraven will have branding around this area. It will also support the park by kitting out full-time keepers in warm and durable Fjallraven clothing.

Ralph White, Managing Director of Fjallraven in the UK and Ireland, commented: “We’re really delighted to announce this new partnership with the Highland Wildlife Park. As well as helping to support its ongoing conservation and sustainability efforts, we hope to inspire more people to want to find out more about and protect these amazing endangered creatures, including our very own Arctic Fox. As our partnership progresses over the next five years, we hope to find new ways to involve our Fjallraven customers in this exciting link up so that we can all work together to promote a more sustainable future.”

Celia Brady, Head of Development, at The Royal Zoological Society of Scotland added: “There is an obvious link between Fjallraven’s ethos and the vital conservation work we do at Highland Wildlife Park. We’re thrilled to welcome them on board as a new supporter of our charity and are really looking forward to watching this partnership unfold over the next 5 years.”