Outdoor footwear company KEEN has appointed Casey Sheahan as its next president. With a career spanning over 35 years in the outdoor, athletic, and publishing industries, Sheahan succeeds outgoing President Steve Meineke, who will retire in mid-November and remain an active KEEN Advisory Council member.
As KEEN President, Sheahan will provide leadership across the global organisation while breaking new ground to further position the brand at the forefront of the global outdoor and lifestyle market while bringing KEEN’s mission and products to more fans worldwide. Sheahan brings a successful track record in building world-renown brands with a passion for sustainability and activism.
“KEEN is the only brand I considered coming out of my post Patagonia fly fishing sabbatical for,” says Sheahan. “It’s an incredible opportunity to join a family-based company that is authentically disrupting the status quo, leading through its guiding principles and actions. I’m energised to relocate to the Pacific Northwest and join a talented team to help the brand realise it’s full potential in the global marketplace.”
“I’m honored to be joining KEEN at such an opportune and pivotal time in an ever evolving industry. I look forward to engaging more fans through incredible product and values-based initiatives in the years to come,” says Sheahan.
A veteran leader in the outdoor industry, Sheahan began his career as the editor and publisher of Powder Magazine, which evolved into leadership roles at Nike as category manager of ACG, VP of marketing at Merrell and as president of Kelty. Most recently, Sheahan served as president and CEO of Patagonia, where he led the company through its most successful phase in its history, tripling the business and significantly increasing the brand’s support for environmental and sustainability causes.
Since retiring from Patagonia in 2014, Sheahan has been serving on several advisory boards across the outdoor industry, including KEEN, affording him a real-time perspective into the company, strategic initiatives, organisation, and opportunities ahead.
“We are thrilled to bring on such an experienced and respected leader to help meet the demands of our growing business and to perpetuate our values”, says Steve Meineke who successfully shepherded KEEN’s growth and evolution over the past three years. “There is no other leader more qualified to take over the helm at KEEN. I am confident that Casey will continue to build upon KEEN’s momentum and do tremendous things for the brand and the team,” continued Meineke.
Aside from strengthening KEEN’s global brand position, business operations, product focus, and global awareness, Sheahan’s hire continues KEEN’s dedication to propelling the brand forward. He’ll lead the company to expand its global fan base through innovative product collections and through environmentally-focused efforts like its highly successful Live Monumental campaign – a movement to protect three million acres of public lands – and its KEEN Effect program- a global grant program for non-profits who are dedicated to protecting the places we play. With Sheahan’s years of experience leading industry-wide sustainability efforts as the past president of the Conservation Alliance, he will be actively engaged in KEEN’s give back efforts.
Sheahan is KEEN’s fifth high-profile hire in the last year. In the past 12 months, the company welcomed John Eberle as GM of Outdoor, Lifestyle and Kids, Tyler LaMotte as VP, Global Brand Marketing, Christy Saito as VP, Global Product Merchandising, Outdoor and Lifestyle, and Rob Langstaff as VP, International.
Sheahan will be based in Portland, Ore. at KEEN’s global headquarters. He will officially join the KEEN team on November 14th, 2016.