Fusion Lifestyle, the leading registered charity which provides quality sport, leisure and fitness activities to local communities across the country, today announced that its Great Outdoors campaign, now in its sixth successive year, is proving to be more popular than ever, with participation figures rising 14% year on year.
The campaign, which sees classes take to the open air, was nominated for a Flame award in 2016, and has been further extended this year with the introduction of INTENCITY Bootcamps for the first time. The number of activities offered in 2017 is double that of 2016, attracting an increase in both member (14.5%) and non-member (14.7%) participation.
The INTENCITY Bootcamps have seen Fusion take its popular HIIT brand outside for the first time with two brand new classes, INTENCITY CARDIO & ABS and INTENCITY MAX. These have been complimented with buggy bootcamps, run clubs and walking clubs as well as the outdoor classes that are already a big hit with customers.
Peter King, Head of Product Development at Fusion Lifestyle commented, “The Great Outdoors campaign has been popular since we launched in 2011 and we really wanted to make sure we were innovating and adding something different this year to broaden its appeal still further. Our unique INTENCITY Bootcamps are proving to be particularly popular. Our aim is to provide activities that all our customers can take part in in the open air, and we’re delighted that the number of people enjoying the Great Outdoors programme with us is reflecting this.”
- Established in 2000, Fusion Lifestyle is a registered charity on a mission to make sport and leisure facilities affordable and accessible to all.
- Across Fusion sites in 2016, participation levels in sport and physical activity increased by 20% and, in recent years, over £150 million has been provided for the creation and redevelopment of state-of-the-art leisure facilities, with £10 million invested last year alone.
- 2016 saw 26 million visits to Fusion sites, including 6 million by under 19s, 1.8 million by over 60s and 400,000 by disabled people. 30% of visits were by concessionary customers.
- The charity also delivered 3.5 million swimming lessons and taught an additional 50,000 children to swim in 2016.
- Fusion works in partnership with local authorities and other public sector organisations to deliver choice and value for customers, helping them to live healthier and more active lives through over 90 sport and leisure facilities across the UK.
- Most recently, in December 2016, the portfolio expanded to include 6 centres across South Hams and West Devon and Saltdean Lido in Brighton.