Gerber celebrates 75th anniversary

Gerber will celebrate its 75th anniversary in 2014. To commemorate the milestone, Gerber will introduce a number of new products that reflect the brand’s heritage.

Included is the 39 Series, two new knives that combine their style with today’s modern materials and technology.

Founded in Portland, Oregon in 1939 by advertising magnate Joseph Gerber, the brand was built on the back of their commitment to invention, a commitment to quality and the spirit of adventure.

“We’re incredibly honoured to celebrate our 75th anniversary and eternally grateful to the countless individuals and partners who have helped contribute to our success over the years,” said Tom Genereux, Gerber’s interim president. “At the same time we are redoubling efforts in Gerber’s guiding principles of innovation, quality and reliability that will continue to drive the brand for the next 75 years.”