Global Sports Styly For adidas


This years Ispovision mega-event was held in Munich, Germany from July 16-18, where 1,015 exhibitors from 47 countries presented their latest innovations and collections for summer 2007. An international jury composed of fashion specialist dealers from several countries

judged garments, submitted by 41 brands in five product categories, on the basis of their saleability, innovation and design.

adidas Golf’s ClimaCool® line of golf apparel and ClimaProof® line of golf outerwear were instrumental in helping adidas Golf earn ispovision’s highest honours in the Global SportStyle “golf function” category. Last year, adidas Golf’s Tour 360 golf shoe earned the Footwear of the Year award; a significant achievement given that the category encompasses sport footwear of all types, not just golf-specific.

“To be recognized by ispovision as a global leader in performance and style is a testament to the strength of our ClimaCool and ClimaProof technologies,” said Tiss Dahan, director of global apparel for adidas Golf. “Our latest ClimaProof innovations, including softshell and compression, are engineered to help men and women golfers feel more comfortable in any weather conditions. This award is a tribute to our product teams for their talent for blending superior technologies with contemporary style,” said Merle Marting, senior vice president of adidas Golf.

“For the second year in a row at ispovision the industry has recognised what the consumer already knows – that you don’t have to sacrifice performance, comfort or style when it comes to golf

footwear and apparel. adidas Golf successfully blends all three, which has made us a leader in this industry.”

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