Accessories brand continues to evolve after rebrand
Accessories brand Go Travel is continuing to reposition the brand after changing its name and introducing a series of new products.
Go Travel was formerly known as Design Go, but rebranded to go ‘back to basics’, a spokesperson said during OutDoor 2011. This was intended to grow brand recognition as although the products were known to the market, many struggled to understand Design Go.
It has pushed on with its Go range of 35-plus travel products, ranging from emergency blankets, karabiners and plaster kits to compasses, travel pillows and sleeping mats.
The spokesperson said: “It has brought it all together under one recognisable brand. It’s not about reinventing the wheel but making sure the basics were being done right.”
There were a handful of new products on the Go Travel stand, primarily from the Go range, including travel wash, mugs featuring a karabiner handle that allows them to be attached directly to a pack and others.
“What it has done with travel products is working well in the outdoor market,” the spokesperson said. “The range is easy and not intimidating, and is accessible to the whole market.”
For more news from OutDoor, see the August issue of SGB Outdoor