Golf Europe reveals clothing schism

Golf Europe analysts identifed a clothing contradiction at the 15th Golf Europe, staged at the New Munich Trade Fair Centre from 7 to 9 October.

“On one hand,” they report, “liberalization is progressing and young golf fans are creating new silhouettes and cross-looks as well as borrowing elements from college clothing and other sports such as rugby and sailing.

“As a counterpoint, more traditionally oriented golfers are seeking to set themselves off from such and are turning more strongly to traditional premium products.”

Golf Europe further reported a series of trends in the hardware sector: new drivers with a high moment of inertia (MOI); drivers with individually balanced weights; and ultra-thin irons with multi-material constructions, which adapt to the different swing profiles and game situations.

  • The 15th Golf Europe saw 5,427 trade visitors an increase of 7% on 2006. The number of exhibitors also increased, from 267 to 297.
  • The organisers also reported a growing internationalism among the visitors. In all 56 countries were represented, with eastern Europe showing the biggest increase.