Ashworth has announced that it has again been ranked by the prestigious Darrell Survey as the number one brand in several top categories. Most notably, Ashworth received the top ranked honours for total shirt usage among golf consumers. This is the eleventh consecutive year that the Company has received the number one ranking.
The Darrell Survey ranked Ashworth with a 12% market share, the largest total shirt usage among golfers surveyed. The average score for this category was 0.7% among 98 brands surveyed.
In addition to topping the ranking for the coveted number one position overall, Ashworth also retained favour with the low handicappers (0-5 handicap) with a number one ranking in total shirt usage among the game’s most demanding players.
“As we begin a celebration of 20 years as the original global golf apparel brand we’re very proud and appreciative for the high esteem attached to the Ashworth brand by the golf community. Our new management team is committed to the core golf channel and our position as the market leader,” said Gary Sims president of Ashworth.