World leading manufacturer of primary and rechargeable batteries, GP Batteries has appointed leading outdoor specialist PR, Marketing & Event Management agency, MCS to launch and promote its award-winning range of professional grade torches to the UK outdoor trade and consumer markets.
Launching under its premium brand GPDesign, GP Batteries’ ‘Beam’ collection of flashlights has been designed for the serious outdoor consumer, with torches in the range meticulously crafted for easy handling and robust performance. Featuring a rugged ergonomic design and high quality finish, models in the range offer easy one-hand operation for effortless light control.
Boasting a further endorsement of quality, the entire ‘Beam’ flashlight collection was recently selected from thousands of products from all over the world by an expert committee and awarded the prestigious and internationally recognised Red Dot Award in the ‘Product Design 2017’ category.
Starting with immediate effect, MCS will be handling the launch and ongoing public relations activities of GP Batteries’ ‘Beam’ range in the UK, providing key support in the core outdoor and camping markets. MCS has been tasked with building greater awareness of the full ‘Beam’ range and its smart performance benefits to consumers; ultimately stimulating retail sales and business growth.
UK Marketing Manager, James Tuck, said “We are proud to launch Beam by GPDesign, a new collection of hand torches meticulously crafted for easy handling and robust performance. The fact that the whole range was recently awarded the Red Dot design award reflects the quality that is carried through the full range of products.
“Beam torches are ideal for the outdoor enthusiast or professional user and feature a lumen range of 100 to 1000, high quality CREE LEDs, aircraft grade aluminium and industry leading GP Battery cells. The rechargeable PR52 (Multi-purpose) and PR57 (Hi-Lumen) models can be paired with the GP range of Portable PowerBanks to offer charging on the go not only for your beam torch but a range of devices from your hand-held GPS to your mobile phone. We look forward to working with MCS, to launch the range in the UK.”
Part of the Asian multinational Gold Peak Group (established 1964) and listed on the Singapore Stock Exchange, GP Batteries develops and manufactures batteries and battery-related products. It has rapidly expanded to become one of the world’s major manufacturers & suppliers of primary and rechargeable batteries, producing over 4 billion batteries a year. The company recently launched its GPDesign brand for its range of premium products.