Haglöfs appoints Bradley

Haglöfs has appointed Neil Bradley as UK Country Manager. After various sales and marketing posts, Neil joined Karrimor in 1997 as National Accounts Manager. In additional to selling in, this entailed helping create sell through via clinics, in store/on the hill training, joint promotions etc, something which he considers as crucial to the future growth of Haglöfs: “We want to work in partnership with our customers to make sure their sell through is good. We will build long term sustainable partnerships and will be putting a lot of time and effort into this process.”
New accounts in selective geographical areas will be targeted, but Neil stresses that this will be done in a carefully considered way, and not at the expense of those retailers already doing a good job: “There are certain regions that don’t have any retailers carrying Haglöfs, so we’d like to add a few accounts in such areas. ”