Hanwag is broadening its horizons with the extended 2010 range.
A new category has been introduced which extends the brand’s 85 years experience of producing high quality footwear to the travel market.
The new TRAVEL category combines function with a distinctive urban design. The PURO LOW, a low-cut boot, features a completely new last concept. The StraightFit last, with its asymmetric toe box, guarantees a straight position of the big toe, providing more space for the toes to move, particularly for those with a wider forefoot. StraightFit also provides an outstanding heel fit.
To support increased distribution of Hanwag in the UK, Rosker will reinforce the brand at a consumer level with a full advertising campaign in key outdoor consumer press and an extensive PR campaign.