Heading for the Peak

Swedish clothing brand Peak Performance is making a concerted effort to establish itself as a premium, specialist golf brand in the UK.

In the past 12 months the brand has established its Peak Performance Golf Division in Stockholm, which created the 2009 Golf Collection, Daniel John has been brought in to lead the UK golf strategy in collaboration with country manager Simon Walker, and golf marketing programmes have seen the brand align itself with European Tour golfer Alexander Noren, from Sweden, and a team of young prospects that includes Scotland’s Carly Booth.

Peak Performance now has over 40 UK golf retail accounts, and counting.