Global technical ski brand, Helly Hansen, is proud to announce its Icon Jacket has won the Red Dot: Best of the Best Award for Product Design 2017.
This year’s competition was fierce with more than 5,500 submissions from 54 countries. All of the entries were individually assessed and evaluated by an independent and international jury of experts. Helly Hansen’s technical Icon Jacket came out on top and was awarded the highest Red Dot classification.
Part of Helly Hansen’s most successful line ever, the Winter 2017 Icon Jacket stood out from the crowd for its leading design quality, performance technologies and consumer driven features. This insulated jacket features the highly innovative, and a new iteration of, the H2Flow™ temperature regulation system. Depending on the conditions, the closed system channels and directs cold air along the user’s core, and is released through air ports on the inside of the jacket – just like an effective air conditioned sports car. The jacket’s system is 20 per cent more efficient in cooling athletes down, compared to a regular jacket.
Philip Tavell, Category Managing Director for Ski at Helly Hansen, comments on the award win, saying, “To win a Red Dot Award is amazing, but to win the ‘Best of the Best’ title is an outstanding achievement – as only 1.85% of all submissions this year achieved this result. Our proprietary technologies and consumer insights have been moulded into this high-end resort design, to produce this award-winning garment. It shows that our brand continues to innovate and deliver best in class products, designed and developed in cooperation with ski professionals around the world.”
Another consumer-focused feature is Helly Hansen’s new, first-to-market innovation: the Helly Hansen Life Pocket™. In today’s environment, mobile data consumption is an issue in cold temperatures due to loss of battery life span, so Helly Hansen has developed the new proprietary technology designed to preserve mobile battery life span for longer. The Life Pocket is three times warmer than a regular chest outer pocket, due to construction and PrimaLoft© Aerogel insulation. An additional safety feature for the Icon jacket is a foldaway hi vis brim, added for extra safety, and to minimise and avoid collisions when the slopes are crowded.
The Icon Jacket (SRP £700) is part of Helly Hansen’s Winter 2017 collection and will be available to purchase from Autumn 2017.
Helly Hansen Icon Jacket (SRP £700)
- Helly Tech® Professional
- 2-ply fabric construction
- 4-way full stretch fabric
- H2Flow™ temperature regulation system for optimal comfort
- Life Pocket with PrimaLoft® Aerogel Insulation
- Fully seam sealed
- Waterproof, windproof and breathable
- Durable Water Repellency (DWR)
- Foldaway Hi vis brim for increased visibility on the slopes
- Laser cut exterior air pockets at back yoke
- PrimaLoft® Gold
- Fully insulated
- RECCO® Advanced Rescue system
About Helly Hansen:
Founded in Norway in 1877, Helly Hansen continues to develop professional-grade apparel that helps people stay and feel alive. Through insights drawn from living and working in the world’s harshest environments, the company has developed a long list of first-to-market innovations, including the first supple waterproof fabrics almost 140 years ago. Other breakthroughs include the first fleece fabrics in the 1960s, the first technical base layers in the 1970s, made with Lifa® Stay Dry Technology, and today’s award winning and patented H2Flow™ temperature regulating system.
Helly Hansen is a leader in technical sailing and performance ski apparel, as well as premium workwear. Its ski uniforms are worn and trusted by more than 50,000 professionals and can be found on Olympians, National Teams, and at more than 200 ski resorts and mountain guiding operations around the world.
Helly Hansen’s outerwear, base layers, sportswear and footwear are sold in more than 40 countries and trusted by outdoor professionals and enthusiasts around the world. To learn more about Helly Hansen’s latest collections, visit www.hellyhansen.com.