HH goes luxury urban

For winter 2009 Helly Hansen is introducing Ask and Embla, its first luxury urban sportswear garments; the luxury positioning is reflected in the price tags, £700 for Ask and £600 for Embla.

Ask is an All-Season Jacket and a Sports Coat for men, and Embla an All-Season Jacket and a Winter Wrap for women – all are available in striking black or white.

The Ask and Embla All-Season, knee-length, hybrid jackets feature Helly Hansen’s finest, full-stretch HellyTech XP three-layer waterproof and breathable protection; a removable white goose down liner for warmth; a removable down hood and stow-able wool/polyester blend rain hood; zonal down for extra warmth in the right areas; and fitted fleece side panels for extra stretch and breathability.

The men’s versatile Ask Sports Coat and the women’s Embla Winter Wrap have similar features but are constructed with two-layer HellyTech XP fabrics, and come with a removable down parka which can be worn separately.

For stockists visit www.hellyhansen.com or call 0115 960 8797