HI-TEC has revealed an impressive 12.5% increase in its 2008 UK Outdoor footwear sales. The brand’s continued growth and investment in the Outdoor market maintains positive momentum for 2009 with their forward sales orders increased by over 65% compared to the same period in 2008.
In order to service the growing demands of new and existing customers based in the North of Britain and to further reinforce the brands dedication and continued investment in the Outdoor market, HI-TEC has opened a brand new showroom in Kendal in the Lake District.
In late March the HI-TEC Kendal Showroom was opened by Frank van Wezel, the company’s Founder and Chairman. Several key outdoor retailers joined the HI-TEC team to celebrate the unveiling of the showroom that displays the latest key ranges in the Outdoor collection.
HI-TEC plans to evolve ion mask technology even further this autumn 09 with the introduction of a hybrid winter lifestyle collection supported by a specific women’s lifestyle campaign. The V-Lite Snowflake Chukka 200i uniquely combines the ground breaking benefits of “stay clean” ion mask technology with high performance winter technologies and the latest stylish designs.