Hi-Tec has been voted Best Outdoor Brand of the Year by customers in the GO Outdoors Awards 2016.
Hi-Tec’s win breaks saw the brand beat the likes of The North Face, Sprayway, Under Armour, Regatta, Salomon and Merrell for what it considers to be a truly momentous badge of honour.
Over 50 outdoor footwear, apparel and accessory brands were included in the GO Outdoors Outdoor Brand of the Year shortlist. The online vote was then opened to the public to choose their favourite outdoor brand over the past 12 months. Customers were asked to consider who they felt had released some fantastic products in 2016 and which brand they had most enjoyed following.
Helen Durant, European Hi-Tec marketing director, said: “We are incredibly honoured to win the Best Outdoor Brand of the Year award. Especially when the vote has come from customers of GO Outdoors, a trusted and respected outdoor retailer with the biggest outdoor stores in the UK!”
Durant continued: “As an outdoor footwear brand with over 40 years’ experience, Hi-Tec is truly passionate about the outdoors and want to inspire people to get outside and discover the beautiful landscapes the UK and wider world has to offer. GO Outdoors customers already share our passion, so to be recognised by them as the Best Outdoor Brand is an incredible achievement and by far the most coveted award we have ever received.”
The award is a great start to 2017 for Hi-Tec, continuing on from a successful 2016. Last year, the Hi-Tec Ravine Waterproof hiking boot was awarded the Trail Magazine Approved badge of honour.
The brand was also awarded a GOLD Trusted Merchant accreditation from independent review provider, Feefo.
GO Outdoors said: “The winning brand for 2016 is Hi-Tec and when you look at what a great year they have had, it’s not difficult to see why. 2016 saw them continue to release fantastic footwear at affordable prices for the whole family, getting people of all abilities and experience into the outdoors. Hi-Tec’s children’s footwear features their ‘Big fit’ system, which helps to prolong the life of children’s footwear, as the built in volume adjuster helps to create more space as their feet grow, meaning you don’t need to buy new shoes for little ones quite as often. As well as a range of tough footwear to tackle your treks, you’ll also find a great selection of everyday footwear that looks great too, it’s not difficult to see why they’ve been the trusted brand of boots used for ‘Im a Celebrity Get Me Out of Here’ since it began. Congratulations to Hi-Tec, the brand of the year 2016.”
GO Outdoors offers exclusive Hi-Tec styles including the Summit Waterproof 3 season hiking boot boasting European performance, and the best-selling Hi-Tec Aysgarth Ii Waterproof – a great value product for everyday walkers, similar to the Bandera II Waterproof walking boots.
The Outdoor Brand of the Year award is a sign of things to come from Hi-Tec in 2017. The ongoing successful launch of the exclusive Michelin outsole technology, Hi-Tec outdoor footwear collections look to be innovating the footwear landscape for many more years to come.