HOKA ONE ONE PARTNERS WITH ‘A MILE IN HER SHOES’ CHARITY

– Disruptive running footwear brand supports homeless women in London as part of

its ongoing commitment to diversity and inclusion –

(LONDON, EMEA.), January 27th, 2020 — HOKA ONE ONE®, a division of Deckers Brands, has

announced a partnership with London-based women’s homeless charity ‘A Mile in Her Shoes’ – part of

the high-performance brand’s commitment to helping individuals from all backgrounds better their lives

through the power of running.

HOKA – who is supporting a number of diverse individuals and organisations using running to transform

their lives – will provide a pair of running shoes and a subsequent donation for all homeless women

expected to benefit from the inspiring work undertaken by A Mile in Her Shoes. The charity has worked

closely with hundreds of women who are at risk of homelessness since it began seven years ago and

offer running as a way of exercising, engaging with others, improving confidence and boosting selfesteem.

“HOKA strongly believes in the power of inclusivity and diversity to help move us all forward in life,” said

Daljiat Gill, Head of Marketing for HOKA EMEA. “The work that A Mile in Her Shoes has, and continues

to do, in inspiring women in difficult situations to start running and change their lives is simply incredible.

We are delighted to partner with the charity and believe that by flying together, we can really raise

awareness for homelessness.”

Set up in 2013, A Mile in Her Shoes seeks to identify and remove any barriers to running, enabling

hundreds of vulnerable women to benefit from the same mental, physical and social benefits that

running and exercise gives to any other person.

“We’re thrilled to be embarking upon this new journey with HOKA, which will enable our small charity

to fulfil an important aspect of its commitment to helping women to change their lives through running

and fitness,” said Nicola Miller, Chief Executive of A Mile in Her Shoes. “It’s important that our members

don’t feel defined by their experiences of homelessness when it comes to our activities. We consistently

receive feedback that being able to wear and keep new, appropriate clothing and footwear helps them

to participate equally to others and fully, both within and beyond the sport and exercise opportunities

we have to offer.”

HOKA’s financial and product support will help the charity offer quality teaching programmes and

coaches in 2020, as well as source better venues for its on-going fitness sessions. The partnership will

also see HOKA support A Mile in Her Shoes with coaching sessions from its running experts and

athletes, whilst also raising awareness for homelessness and encouraging more people to get active to

help change their lives.

A Mile in Her Shoes hosts and leads running groups through a primarily volunteer-led programme. All

sessions are laid on by trained female volunteers and coaches with the qualifications to lead mixed

ability groups, and, to date, the charity has helped hundreds of women since its foundation seven years

ago and now engage more than 100 women per year and deliver at more than 20 women’s refuges,

residential sites and day centers across London.

For more information about A Mile in Her Shoes, visit amileinhershoes.org.uk or follow

@InHerShoesHQ on Facebook, Instagram and Twitter. For more on HOKA, visit hokaoneone.eu or

follow @hokaoneone_eu on Facebook and Instagram.

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