Hydro Flask, the award-winning specialist in high-performance, insulated stainless steel flasks has announced it will be acquired by a subsidiary of Helen of Troy, a global consumer products company. Helen of Troy will add Hydro Flask to its portfolio of household brands, including innovation- and design-oriented brands such as OXO and PUR. Hydro Flask will continue to be managed and headquartered in Bend, Oregon, and will retain all employees.
The acquisition of Hydro Flask comes on the heels of a year of growth and recognition for the company. In 2015, Hydro Flask landed on the Inc. 500 List of Fastest-Growing Private Companies for a second year in a row, was named as one of Portland Business Journal’s Fastest-Growing Private 100 Companies in Oregon and was named REI’s Action Sports Vendor Partner of the Year.
Hydro Flask’s new mother-company, with its existing European network, will help speed up the creation of Hydro Flask’s new European headquarters in Switzerland, as well accelerating the growth of the required infrastructure in Europe.
“Our team is thrilled to join the ranks of Helen of Troy’s smart and creative brands,” said Scott Allan, Hydro Flask president and CEO. “This offers us an incredible opportunity for continued growth and industry leadership, thanks to the efficiencies and global resources provided by Helen of Troy. We’re excited about the next chapter, and remain committed to our mission: To Save the World from Lukewarm.”
“Outdoor enthusiasts love Hydro Flask’s products, as well as its genuine brand heritage rooted in the outdoor mecca of Bend, Oregon. The company is led by a group of passionate end users, who we look forward to working with and welcoming into our family,” said Helen of Troy CEO Julien Mininberg.