PrimaLoft Gold and Silver Insulation Active
Building on the success of its innovative PrimaLoft® Gold Insulation Active, launched at the last ISPO Show, PrimaLoft, the specialist in providing comfort solutions with high-performance insulations and functional textiles, will showcase new styles at the the OutDoor Show in Friedrichshafen. Renowned brand partners such as Rab, Martini, Lululemon, Tierra and Kühl will feature the new multi-stretch insulation, with extra breathability and warmth, specially designed for high-aerobic adventures all year long.
PrimaLoft Silver Insulation Active has established itself as a success story and will be available in spring/summer 2017 for its second summer season. Brand partners such as Vaude, Houdini, Maloja, La Sportiva, Black Diamond, Montane, Taper and Karpos are using this development in both technical pieces and fashion styles in spring and summer product lines. In its new “Beyond the Mountains” collection for spring/summer 2017, Maloja, the sportswear brand, will showcase five casual models featuring PrimaLoft Silver Insulation Active for the first time at OutDoor Show.
PrimaLoft to hold second annual “Retailer Coat Swap“
Building upon the success of the first PrimaLoft Retailer Coat Swap in 2015, PrimaLoft (www.primaloft.com), the specialist in providing comfort solutions with high-performance insulations and fabrics, will host its second retailer charity exchange event during the upcoming 2016 OutDoor Show in Friedrichshafen. Retailers from across Europe are invited to the PrimaLoft booth A1-400 to trade their clean, lightly worn winter coats and jackets (no matter what material) for a new PrimaLoft Gold Insulation Active Vest, while supplies last. PrimaLoft will express its appreciation for this kind deed with a special gift: a limited edition PrimaLoft Gold Insulation Active Vest. The company will donate all collected jackets and coats to Obdachlosenhilfe St. Bonifaz, a monastery that supports the homeless, providing special support during the cold winter months. Obdachlosenhilfe St. Bonifaz is located in Munich, home of the PrimaLoft European headquarters.
Show attendees can track the progress of the coat swap each day directly at the PrimaLoft®booth A1-400, where the donated coats will be displayed.
With its thermal efficiency, the PrimaLoft Gold Insulation Active Vest for both men and women keeps users comfortable and dry, eliminating the need to repeatedly put it on and take it off again, even during top-performance outdoor activities.
Primaloft will be at the OutDoor show Hall/Stand No. A1-400