Innovative by nature: 16th OutDoor larger than ever

Friedrichshafen – The most stable variable for the retail sector is the outdoor segment. The trade fair team in Friedrichshafen senses continued optimism in the outdoor industry, and will host worldwide market leaders as well as numerous major new industry operators to be part of OutDoor 2009 from July 16th to 19th. With 800 exhibitor registrations from 39 countries, OutDoor 2009 has booked a record amount of exhibition space compared to this time last year. A further celebrated accomplishment is the addition of two new halls, expanding total exhibition grounds to 85,000 sq m (915,000 sq ft).

“We are already Europe’s leading outdoor trade fair. Discussions with industry representatives indicate that we’re on the right track to become the world’s largest,” reports trade fair director Klaus Wellmann on the eve of the 16th annual edition of OutDoor. Representing more than 1,000 brands, international exhibitors will present their newly developed products for the first time, and, for the most part, exclusively at the trade fair event. Nearly all of the members of European Outdoor Group (EOG) will be in attendance in Friedrichshafen.

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