Isbjörn of Sweden unveils new branding to empower and equip the adventurers of tomorrow

Premium outdoor children’s clothing and accessories manufacturer, Isbjörn of Sweden, is set to reveal a new brand image at the forthcoming ISPO Show in Munich, stand A2-225, in early February 2019.

Symbolising both empowerment and enjoyment for young outdoor enthusiasts, Isbjörn’s new logo features a happy Polar Bear (Isbjörn in Swedish) who encompasses freedom, unity, Nordic nature, positive energy, and love for the planet.

The new image represents the true brand values of Isbjörn and its passionate team, who have continuously been on a mission to make the most durable, high-performance clothing and accessories for children of all ages while protecting the environment by using the most sustainable materials.

Maria Frykman Forsberg, CEO of Isbjörn of Sweden, commented: “Children are our future and I’ve never understood why they should compromise on any adult gear when it comes to performance.  This is why Camilla and I set up the company in the first place.

“Isbjörn is very much a lifestyle brand and our aim is to inspire as many families and their children to experience enjoyment in the outdoors, with the reassurance that they are protected, safe and also helping the environment. We want to empower and inspire and our new brand identify clearly depicts that the outdoors is inclusive and every child should experience what it has to offer.”

Maria continued: “As well as designing durable yet stylish outdoor wear, the environment will always be at the top of our agenda, from the materials we use to features such as grow cuffs, which can add 3cm to sleeves and legs on a garment. All our products are designed with longevity in mind so they can be passed down to younger siblings, cousins, and friends. When you buy Isbjörn, you’re making the best choice for your child and the planet they play on.”

The new branding will be rolled out from Autumn Winter 2019/20 season, featuring on stylish yet informative hangtags, as well as being clearly visible on the new range of clothing and accessories.

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