From April 2016, 33-year-old Elena Jasper will take over the Munich-based exhibition director role for ISPO Beijing and ISPO Shanghai from Paul März, who managed both trade fairs until the end of December 2015. Paul is now pursuing other avenues in his career.
Elena, who has a master’s degree in International Business brings to her role experience of working as a senior manager at Siemens AG in Munich, where she was responsible for communication projects and corporate events.
She spent time living in Hong Kong and is a keen sports enthusiast. She is qualified to teach snowboarding and lists keeping fit, sailing, and golf among her hobbies.
Tobias Gröber, executive director business unit consumer goods at Messe München GmbH, said: “In Elena, we have found an internationally experienced successor for this position of responsibility. She will bring organisational skills and events management expertise, an affinity with China and enthusiasm for sport to the role in the future and further consolidate and also strengthen the ISPO brand in China.”