From the European sports energy of ISPO Munich, at the end of February the focus is on China, where ISPO Beijing will be taking place. China is now the most exciting of emerging markets, with consumers hungry for authentic sports labels.
A new lifestyle focus and an interest in action sports and outdoor as well as core sports has resulted in a vibrant and vital show for Asia. ISPO Beijing is not just setting the trends with product innovations on display, but setting the trends by becoming the ultimate resource.
In 2012 a UK group will be hosted by the OIA to showcase some of the best of British products, in line with the growing demand in China for quality sports, outdoor and lifestyle products.
Brands are also able to take place in Distributor Matchmaking, a scheme that provides them with introductions and a forum for discussion with interested potential partners.
For all things ISPO- contact Lauren Fox, at Totally Foxed Communications on +44 (0) 1923 233683 firstname.lastname@example.org