At the beginning of this week, JACK WOLFSKIN and National Trust announce a new long-term collaboration and the launch of an eco-friendly range of outdoor clothing. Inspired by a shared love for enjoying, and caring for the great outdoors, the JACK WOLFSKIN x National Trust collection includes five men’s and four women’s pieces. (See attached press release)
The JACK WOLFSKIN x National Trust collection reflects our shared values of environmental protection and care. Each piece in the range is free from PFCs*, using alternative treatments for a DWR (durable water repellency) so that water drips off without environmental harm. Named after some of the National Trust’s most iconic and diverse natural landscapes. The Langdale Fleece (Men, Size M) for example, is made from 15 PET plastic bottles (1L) and the recycled material is certified by the Global Recycling Standard.
The collection also features JACK WOLFSKIN’s innovative Texapore Ecosphere membrane. This waterproof-breathable membrane is the world’s first 100% recycled membrane, manufactured from remnants from the production process. As a Fair Wear Foundation member with leader status, JACK WOLFSKIN works in close cooperation with its supply chain partners to ensure fair and safe working conditions.
Melody Harris-Jensbach (CEO JACK WOLFSKIN) said: “I am very pleased that we have found an organization that shares our vision and values of looking after and enjoying the great outdoors. The exclusive collection is an environmentally focused range that features design standards, technology and innovation that our customers expect from us.”
Clare Brown (Head of Brand Licensing for the National Trust) said: “We know our members and supporters care about the impact their everyday decisions have on the environment and we are committed to finding ways to help. By working with like-minded brands, we can achieve far more than we could alone. Collaborating with JACK WOLFSKIN has allowed us to work with a brand which goes above and beyond industry norms to create innovative eco-friendly outdoor clothing. Not only will every sale benefit our conservation work but JACK WOLFSKIN’s visionary approach to producing a collection for us, for example, from 100% recycled PET bottles, will help our members and supporters make informed choices about their next outdoor clothing purchase.”
The collection will be available online and from selected stockists (JACK WOLFSKIN stores, Cotswold Outdoor stores and National Trust shops) from mid-April, 2019. Every purchase supports the work of the National Trust to look after the great outdoors.