KEEN SCOOP OUTDOOR INDUSTRY AWARD FOR EVOFIT ONE

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Fending off fierce competition from a field of some 330 entries, KEEN footwear are delighted to add to their ever growing trophy cabinet, after being awarded a highly coveted Industry award for their new EVOFIT ONE sandal, at the 2017 OutDoor Trade Fair in Friedrichshafen.

The OutDoor Industry Award is one of the leading international design awards for companies in the outdoor industry, with new and innovative products being assessed by an independent panel of expert judges. The accolade of this highly esteemed award, acknowledges the high levels of innovation, functionality and quality that are demonstrated in this pioneering new sandal from KEEN.

The panel of judges commented: “We selected the Evofit because of its special footbed design. The innovative synthetic upper, PU cushioning and rubber outsole are very comfortable on all terrains.”

Created in the KEEN Innovation Lab in Portland, Oregon and tested throughout the world, the EVOFIT ONE is the first model to debut KEEN’s new EVOFIT construction system, a minimal-waste, fabric design that is formulated to move seamlessly with the natural contours of the foot in motion. Engineered to provide adaptive comfort and breathable protection, this moisture wicking fabric acts like a second skin. John Jansen, General Manager KEEN Europe commented;  “The EVOFIT ONE showcases a seismic leap forward in footwear comfort, offering incredible versatility and performance benefits that far exceed the adaptive upper. The variable density allows for simplicity in design, minimising weight and enhancing flexibility, for a fit we are confident our fans will love. The OutDoor Industry award is a great endorsement for the EVOFIT ONE and we are thrilled to have received this important accolade.”

Quick drying and super breathable, with superb ventilation for outdoor summer activities, KEEN’s new EVOFIT upper delivers a sock like feel, providing a natural fit for your natural world. TPU overlays provide added structure and durability in key abrasion areas, whilst a chemical free Cleansport NXT lining gives natural odour control to keep feet dry and fresh in all conditions. Debuting an evolved KEEN performance lace capture system, the EVOFIT ONE promises a custom, secure fit around the midfoot, with balanced tension for added comfort and control on the move. A removable anatomical footbed gives superb arch support and underfoot comfort, whilst a PU midsole delivers long lasting protection and exceptional cushioning.  KEEN’s highly acclaimed Aquagrip rubber outsole offers incredible flexibility, with multi directional lugs and razor siping ensures optimum traction on a wide range of terrains.

The KEEN EVOFIT ONE is available in both men and women’s specific fits and will launch to retail in Spring 2018.

For more information on the award visit http://www.outdoor-show.com/od-en/industry-award/award-gallery-product/2017/3300/