KORS punches above its weight

It may be relatively small, but the Kendal Outdoor Retail Show punches above its weight when it comes to visitor quality. The organisers of the show, which ran 11-13 August, report that visitor numbers were up on the previous year and exhibitors were delighted with the results.

“Compact and friendly is how we’d put it,” says Clive Allen from KORS. “We attracted a significant increase in new visitors and those from further afield, especially from London, the South West, Scotland and even Ireland. A substantial number of visitors had not been to OutDoor in Friedrichshafen this year, so this made KORS a ‘must see’ show.”

Exhibitors at the show were upbeat. “We had visitors queuing on the stand from the first morning,” said Neil McAdie from Equip, while Simon Marsh from DMM reported solid business with key accounts who had stayed away from OutDoor. The addition of a tent show also pulled in the visitors, and worked well for exhibitors.

“Visitors recognise that KORS is a show that concentrates on core specialist product,” says Allen. “It’s more relaxed than the European shows meaning that retailers can spend quality time with exhibitors, allowing considered decisions to be made. Plus the timing’s good for orders. It’s a formula that seems to work well, and fits with the way that retailers want to make their buying decisions.”

The well-attended party took place on the Wednesday evening at Kendal’s Brewery Arts Centre where the dates for next year’s show were announced – 10-12 August 2010.

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