Outdoor children’s brand adds more markets and grows existing channels
Children’s outdoor clothing brand Kozi Kidz is to grow its number of markets again after reporting a positive reaction to its products at OutDoor 2011.
Director Tomas Torstensson said the company will enter three new markets after signing up distributors in France, Japan and South Africa. This follows similar growth around the time of ISPO in February.
This takes its total number of markets to 19 post-OutDoor, with Torstensson saying: “We are growing our number of markets, as well as growing the business within each market. By working with the right distributors volumes have increased and we are selling more and more.”
Torstensson said Kozi Kidz is looking at growing into other markets, such as Russia and Chile, and developing its exposure in the US.
He added that Kozi Kidz is providing garments similar in style to that of Superdry, but for an age group it doesn’t cater for. This includes a one-piece outfit and jogger style tops and bottoms. “Our line stops where Superdry starts, so there is no crossover and allows us to fill a gap in the market that isn’t being catered for.”
For more news from OutDoor, see the August issue of SGB Outdoor