Kozi Kidz plots further European growth

Children’s outdoor clothing brand adds to sales team and appoints Czech agent in move to continue European growth

Children’s outdoor clothing brand Kozi Kidz has appointed John Wilkins (pictured) to its sales team, adding 35 years of sales experience with notable knowledge of developing EMEA markets.

Most recently, Wilkins was based in London as managing director of the European operation of Pacific Market International, a US company that designs and manufactures the Stanley and Aladdin vacuum bottles, food flasks and travel mugs. He was the principal category supplier to over 16,500 Starbucks coffee houses worldwide.  This position also included overseeing European sales and maintaining contact with clients in the Middle East and Africa as well as responsibility for all UK national accounts.

Wilkins has also set up his own export sales consultancy helping British companies expand their business into designated areas of Europe, Middle East and Africa.

Kozi Kidz said it is the ‘fastest growing children’s clothing brand in Europe’.

Tomas Torstensson, director of Kozi Kidz, said: “Things are developing very quickly for us and we are delighted to welcome John to the Kozi Kidz team and he is joining us at a very exciting time in the company’s expansion.

“John’s experience will be invaluable to Kozi Kidz, not only in the Middle East and Africa but also for our overall business development in fitting with our future plans.”

Kozi Kidz has also announced the appointment of Outdoor Baby as its agent in the Czech Republic.

Outdoor Baby was set up in 2008 and will grow brand awareness of Kozi Kidz across the Czech Republic.

Torstensson said: “We are delighted to welcome [Outdoor Baby co-owners] Martina [Cermakova] and Daniela [Krýslová] to our team and pleased to have Outdoor Baby representing us across the Czech Republic. 

“Its expertise and background and enthusiasm for the brand fit perfectly with our own aims and ambitions. We are very much looking forward to working with them and further growing the Kozi Kidz name across Europe.”