Club professionals are fine golfers, they are usually excellent teachers, and many of them have fantastic knowledge and understanding of some quite complex equipment and products, but knowing how to layout a pro shop is a craft much harder to acquire. Well, for those in need of inspiration, Paul Sanders is speaking on ‘Shop Design – make the most of your Golf Shop’ at Golf Europe. Paul has designed golf shops for 20 years and has also worked with department stores, so he will certainly be armed with some innovative ideas.
And while in Munich, further invaluable advice will be on offer from Mike McFadden, a pro himself, on retail pricing strategy. Or for those with design ambitions of a slightly different nature, David Krause from the European Institute of Golf Course Architects will be offering advice on how best to design a golf hole.
Additionally, Eugene Di Maria will be launching the new BGIA study of all European golf apparel and footwear markets, which predicts the future trends. Workshops and seminars on these and other subjects run for three days.
And if none of this appeals, there are always the 200-plus exhibitors of golf apparel and equipment from all over Europe to visit at the concurrent trade fair. Yes, Golf Europe looms – 27-29 September – at Munich’s MOC. Check the website for all information and to register your attendance. Save money by early application and receive free travel on Munich’s transport system.