Lowe Alpine has announced the appointment of Rinaldo Colombi as Marketing Manager
Colombi moves to Lowe Alpine from Lyon Equipment where he spent five years building Petzl’s UK lighting business. In his new role Colombi will assume responsibility for Lowe Alpine’s international marketing programme across all disciplines and media, and will be based at its Kendal headquarters.
A dedicated outdoor enthusiast, Colombi is a very active climber, biker and fell runner. “Rin’s appointment is an excellent one for the team”, says Lowe Alpine UK managing director David Udberg. “This is a key role as we build momentum; his background and experience means he will be fully effective from day one, and his passion for outdoor activities fits perfectly with the new spirit of Lowe Alpine.”
Colombi starts in his new role on 6 February.