MBC launches Healthystep footbeds

The Mountain Boot Company is adding another prestigious line to its portfolio of leading outdoor brands. This new brand of footbeds has been co-developed by the MBC specifically for the outdoor market.

Healthystep footbeds have been developed by a team of leading biomechanical experts / podiatrists and provide the unique feature of the mid foot saddle, which supports and controls the foot, leading to greatly enhanced comfort in all shoes and boots during activities. Healthystep footbeds are designed to offer off-the-shelf fitting ease and in particular add value to the footwear system, without the need for any significant sizing adjustment.

The MBC is introducing this range at very attractive price points with excellent retailer margins – prices will vary from £13 – £19. A retailer starter pack includes £100 worth of free product, POS and participation in a unique consumer cash back programme. This programme will be run entirely by the MBC and it promotes multiple pair buys.