Rob Lambert to drive growth of MBT brand with increased distribution and brand management
Masai GB has confirmed the appointment of Rob Lambert (pictured) as head of sales for its UK and Ireland operation.
Masai GB said Lambert’s remit will include providing growth to the business by evolving footwear brand MBT’s strategic brand management, developing a high-performance sales operation and increasing MBT’s distribution through increased key account penetration and the establishment of new route-to-market channels.
MBT is key line for Masai GB, a wholly-owned subsidiary of Masai Group International. Lambert previously worked as UK director at Rockport, part of the adidas Group.
Nico van Offeren, Masai managing director for Western Europe, said: “Rob’s vision, leadership and strategic expertise will further enhance the ambitious growth plan the company has taken.
“I very much look forward to the success Rob will surely bring to the UK and Ireland operation.”