MONTANE & BMC LAUNCH NEW STRATEGIC PARTNERSHIP

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Montane is pleased to announce a new strategic partnership with the British Mountaineering Council (BMC), becoming the BMC’s Recommended Clothing and Pack Partner for the next three years.

British brand Montane specialises in engineering innovative and intelligently designed lightweight, breathable clothing and equipment specifically for climbers, hill walkers and trail runners and has done so for nearly 25 years.

This newly launched partnership enables Montane to hold an active role in supporting the vital access, conservation, safety and youth work undertaken by the BMC, in addition to encouraging people to try, enjoy and become enthused about mountaineering, climbing and hillwalking in the UK and beyond.

The Montane / BMC partnership is part of a wider BMC strategy to engage with new commercial partners to bridge the funding gap brought about by recent changes to Sport England funding. BMC members and volunteers will benefit through a discount programme offering them access to exclusive deals on Montane products purchased directly through www.montane.co.uk.

All 85,000 BMC members will now be able to access to a discount of 15% on Montane clothing and equipment. And to kickstart the partnership, this discount will be increased to 20% until 19 November 2017. Up to 500 essential BMC volunteers will also be eligible for a permanent 20% discount.

Jake Doxat, Managing Director of Montane said: “We’re immensely proud to be selected as the recommended clothing and pack partner of the BMC. This is a big moment for Montane and shows how far we’ve progressed since our founding in 1993. This new partnership not only gives us a strong platform with which to engage the British climbing and hillwalking communities, but also allows us to play a role in the active support of the vital work undertaken by the BMC. This in turn ensures continued rights of access and conservation of our much-loved outdoor spaces as well as encouraging young people to challenge themselves in the outdoors.”

Dave Turnbull, BMC CEO added: “We’re excited to welcome Montane on board as our recommended clothing and pack partner. Montane is an independent British brand with an established reputation. Their involvement not only enables the BMC to address a funding gap, but sees us gain an enthusiastic, relevant and innovative partner with a strong interest in climbing and hill walking across the UK. We look forward to working with them.”

Official Partnership page – https://www.montane.co.uk/bmc

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