As part of its long-term global brand strategy, Mountain Hardwear has appointed Danny Harkin as Brand Director EMEA with responsibility for product, marketing and sales across Europe.
Based in Mountain Hardwear’s EU headquarters in Geneva, Danny will continue the brand’s aligned global brand strategy to drive commercial success and build the brand in European markets. Danny previously worked at The North Face, where he held the position of Product Director.
Danny’s extensive experience spans 30 years with multiple management and leadership roles in product and operations in the UK, Italy and US.
Joe Vernachio, President at Mountain Hardwear, commented: “Danny’s appointment will bring a new dimension and clear focus to our European business model, aligned with our ongoing global brand strategy. Danny has the ideal background, industry network and expertise to take our brand forward and increase appeal across Europe.
“As a team, we are committed to launching uncompromised, experience-driven designed products for the global mountain and climbing community, which also limits any environmental impact. Danny is a welcome addition to our passionate outdoor family.”