Leading outdoor specialist PR agency Media Contact Services (MCS) has been appointed by NCC Events to handle the public relations activity for the 2019 Caravan, Camping & Motorhome Show in February and the Motorhome & Caravan Show in October.
Both consumer shows, which are owned and organised by NCC Events, are held annually at the NEC in Birmingham and provide the opportunity for consumers to view, compare and purchase the very latest caravans, motorhomes, tents, awnings and outdoor & camping accessories. Supported by both member organisations, The Caravan & Motorhome Club and The Camping & Caravanning Club, each show attracts around 100,000 visitors.
Starting with immediate effect, MCS has been retained to support new marketing campaigns and help promote exhibitors, attractions, activities, features and celebrities to existing and new visitor groups. MCS is partnering with specialist agency Right Lines Communications to work closely on the effective delivery of the consumer campaigns.
Commenting on the latest PR account win, MCS agency Director, Marta Williams said, “We are thrilled to have won this pitch and it is a true reflection and endorsement of what the MCS and Right Lines team can offer. With our combined knowledge and experience of the camping, outdoor and wider consumer markets we are confident of working with the NCC Events team to deliver some great results in 2019.”
Jenny Summers, Group Marketing Director of NCC Events said, “We were looking to refresh our PR agency support and pleased that we have found the ideal PR partner.
With the joint resources that the MCS team can provide, I am confident that we are going to enhance consumer awareness and visibility during the lead up to the shows.”
About the NCC:
The NCC was established more than 75 years ago (1939) as the UK trade body representing the collective interests of four product sectors – tourer, motorhome and caravan holiday home (leisure products) and residential park homes. Whilst the roots of the industry lie in the early half of the nineteenth century it has developed significantly and now makes a more than £6 billion per year contribution to the UK economy, employs in excess of 100,000 people and serves over 1.7 million caravanners and motorhomers.
Established in 1979, MCS is the leading PR & Event Management agency in the outdoors market.
MCS is the organiser of the Outdoor Trade Showwww.outdoortradeshow.com
MCS handles the marketing & communications for the Outdoor Industries Associationwww.theoia.co.uk