New apparel brand launches

A new line of urban and snowsports wear has launched and is the brainchild of Nottingham-based top snowboarder Philippa Lacey. Mieego offers a range of British-made apparel where materials are also sourced in the UK. The style is innovative with each design being a combination of original photography, illustration and graphics influenced by people, music, sport and art. Mieego is passionate about bringing inspiration to the world of fashion.
Philippa will be interviewed by SGB in the new year – watch this space.