President of the Global Eyewear & Sport Protection Business Unit, Olivier Ciaravino, has announced the appointment of Juliette Delarue-Quairel as global sports marketing & communication manager for Bollé Cébé and Serengeti brands and Tove Fritzel as global product line manager snow & cycling helmets for the Bollé brand.
In order to consolidate the brands efforts especially in the fields of sport marketing and digital communication, Juliette Delarue-Quairel is joining the team as global sports marketing and communication manager. She will ensure the coordination of the sport marketing, promotion, web, social media and press relations team at the international level.
Juliette has a broad range of experience in the recreational sports industry, including: six years as Communication and Promotion Manager for Courchevel; an integral part of the biggest connected ski area in the world. She also served as brand manager for the Dynastar, Lange and Look brands within the Rossignol group. Prior to joining Vista Outdoor, she was brand marketing manager for Reebok.
In order to also support the investment and growth of Bollé in the helmets market, with the launch this year of the Bollé cycling range, Tove Fritzell is joining the Group as a global product line manager for snow and cycling helmets.
She will be in charge of the products development in this segment.
A native of Sweden, Tove Fritzell has a strong experience in creating and producing both cycling and snow helmets as she‘s been working for POC as product manager for four years.
Juliet and Tove begin their tenure with Vista Outdoor effective January 24 and will be based in Suresnes.
“Our Eyewear & Sport Protection Business Unit has been very successful for three years, in all the regions of the world,” said Olivier Ciaravino – president of the Global Eyewear & Sport Protection Business Unit. “To keep accelerating our growth and reach the next level, it is key to even further develop our capacity to innovate in products and in communication. Tove and Juliette bring outstanding skills to reach our new objectives.”