New for 2017, OTS is offering a small Workshop Programme, giving visitors the opportunity to learn more about relevant topics that matter.
With OTS 2017 only 2 weeks away, now is the time to pre-register your place to attend the UK’s largest outdoor trade show! PRE-REGISTER HERE
Covering a range of topics, the following workshops will take place over the 3 days in the link area between Hall 1 and Hall 2. No booking required, simply come along at the dates & times below:
THE POWER OF RETAIL FINANCE
Tuesday 11th July @ 12.30am
Wednesday 12th July @ 9.30am
Speakers: Jonathan Harrison (Marketing Director) and Chris Hall (Head of business development) from ActSmart
Summary: ‘Take It Outdoors’ retail finance is now available in the outdoor recreation market. The workshop will show you why retail finance is one of the fastest growing sales tools in the UK sports & leisure markets and demonstrates how to make the most of it for your business. It will show you how accessing finance is easy and how it can be shaped to your individual business to help you increase sales and improve your margins. www.actsmart.bizTHE IMPORTANCE OF DISPLAY
Wednesday 12th July @ 12.30amSpeaker: Helen Goodwin from Made You Look! Visual Display Training
Summary: Why first impressions are crucial for business and how to stand out from the crowd. www.
CAPTIVATING CUSTOMERS IS NO LONGER OPTIONAL
Wednesday 12th July @ 3pm
Speaker: Richard Smith, Head of Brand Partnerships, Myagi
Summary: Richard will take a look at Experiential Retail in the Outdoors- how telling stories is essential to success and why brands have to get involved in order to deliver on customer expectations. www.myagi.com
INTRODUCING KEY COMPLEMENTARY PRODUCTS TO YOUR CUSTOMER
Thursday 13th July @ 11am
Speaker: Don Gladstone, Director, Peoplework
Summary: Far too often retail teams think of ‘add on sales’ as an irrelevant and inconvenient factor in the sales process. We help them to understand the genuine benefit to the customer of relevant complementary product. This change of focus creates a much more practical approach to achieving higher sales revenue and as importantly a more educated customer who has now bought into the culture of your business as well as feeling more comfortable, and safer, on their travels. www.peoplework.org
For further information, please visit the event’s official website www.outdoortradeshow.
com or call the show organisers, MCS on 0161 437 4634.