New Zealand’s Icebreaker breaking ice globally on new sales enablement solution

New Zealand’s merino wool apparel brand Icebreaker is equipping its global field sales team with a laptop and iPad based solution called aWorkbook for assortment planning and selling

More than 80 of Icebreaker’s account managers and some distributors are using the system across 12 of the 43 countries. The project rolled out in just 4-5 weeks in early 2012.

aWorkbook, from UK based Hark Solutions, is the only cross platform sales enablement tool designed for the apparel and footwear industries. Using aWorkbook, sales representatives can plan an assortment for their customers, working interactively with a pool of data of their entire product line, to create a digital catalogue assortment for a customer.

Sarah Sherriff, Strategic Projects Director for Icebreaker said, “The sales team was looking for tools to help them sell more effectively and to improve their efficiency. We know assortment selling would build their relationship with our customers and that over several seasons it would have a positive impact on sales.”