Oakley joins custom-fit trend

While increasing numbers of hardware manufacturers are investing in their custom-fit offering, eyewear specialist Oakley is introducing a Custom Programme of its own. Golfers can choose between 28 styles of sunglasses and two styles of goggles, with a wide range of colour and lens options across all styles. Customers can also include personalised lens etchings in creating their bespoke shades.

Ian Poulter prefers Oakley’s Positive Red Iridium lens, and he co-ordinates the frames to match his outfits.