Joanne Black, Craghoppers Buying Director and MD for Retail, has become the OIA’s newest board member. Joanne joined Regatta, the family business, in 1990, having earned her stripes through her career as graduate trainee buyer and merchandiser with Burton Retail before moving to Hobbs Ltd in the late 1980’s as footwear and knitwear buyer. Innovation has always been at the heart of Joanne’s role.
As Craghoppers Buying Director, she and her team have introduced the best-selling Kiwi trouser, the world first NosiLife range and more recently Recycled fleece to the market. These innovations have been key to Craghoppers’ success and its position as a leading international travel brand. J
Joanne comments: “I am delighted to join the OIA. I feel really proud to join such an experienced board in representing the Regatta Group. It will be great to be part of an organisation that is doing invaluable work in representing our industry in the wider community.”
OIA Chief Executive Andrew Denton comments: “As the OIA continues to build our influence as an association, we need a board that represents the entire sector, enabling us to promote and represent the whole of the trade, so we are privileged that Joanne has agreed to join us. She brings a great deal of industry experience, from a world class group of brands, and has been involved in a variety of vital projects, including being instrumental in spearheading the Regatta Group’s CSR programme.”