OIA Conference 2017 next week

Taking place on 15th and 16th March in Harrogate, the upcoming conference OIA Conference (sponsored by The Camping & Caravanning Club) has attracted an impressive  line-up of  keynote speakers and an impressive delegate list, which you can download here.

OIA CEO Andrew Denton comments: “Volatile and uncertain political and economic times – unprecedented change in retail and brands – now more than ever it is time to unite the industry, listen to world class speakers on the topics and explore solutions and best practice.”

Aside from the many networking opportunities, the OIA conference provides delegates with optional outdoor activities, a gala dinner with awards presentation, plus delegates can listen learn, share, question and debate on topics presented by the keynote speeches and breakout sessions, including:

Economic Impact – the last 12 months of political and economic upheaval, currency fluctuation, and most importantly future forecasts on the same. Martyn Hindley, CFO of Global Reach Partners – a FTSE 250 company and one of the largest London City financial institutions with over £80 billion traded last year – is ready to take delegates through the economic state of play.  Martyn and his colleague from the senior commercial dealing team can be quizzed on the financial response to the last 12 months of economic change.

Pricing Impact of BREXIT – what can you do now as a distributor or a retailer to cope with the effect of pricing fluctuations? How might that change once Article 50 is triggered? Will we move to a MAP style US model, stick with the current EU one, or is a hybrid possible? European solicitor and US attorney at law, pricing specialist Stephen Tupper discusses the options and impacts.

Sport England and the government are taking Outdoor Recreation, Physical Inactivity and alternatives to rational sports more and more seriously. With £250 million to invest over five years outside the traditional areas we listen to Kate Bosomworth, who has been on the Board of Sport England since 2013 and been instrumental in the development and ongoing success of Sport England’s hugely successful ‘This Girl Can’ campaign. Kate will look at how innovation and collaboration might help the outdoors sector grow and flourish over the next 5 years.

The BREXIT Silver Lining – camping, caravan and farm-stay bookings are all on the up – more than 20% in some areas. So, what will the silver lining of BREXIT bring this year? UK tourism outside London is founded in Outdoor Recreation; will the staycation and influx of foreign holiday makers bring us the best year ever in rural holidays? Bernard Donoghue of the Tourism Alliance is all set to speak to delegates on the ‘Silver Lining’.

Everyone in the outdoor industry is welcome to attend the conference, regardless of level or function, whether involved in management, sales, marketing, production or retail. Bookings for five delegates (same company) or more will automatically receive a 10% discount on the total cost.