OLYMPIAN & PHYSICAL ACTIVITY EXPERT, PROFESSOR GREG WHYTE OBE TO SPEAK AT THE CONFERENCE

We are pleased to announce Professor Greg Whyte OBE as the pre-networking dinner speaker on the Monday of the OIA conference at Shrigley Hall, 16th – 17th March.

Greg has an impressive CV, not only is he a two-time Olympian in the pentathlon and a European and World Championship medallist but is also the preeminent authority on Exercise Physiology and Sports and Exercise Performance in the UK. As a result, he has worked with some impressive sporting enthusiasts and athletes ranging from cancer sufferers to celebrities attempting their first mountain summit to Gold medal seeking Olympians.

Since 2006, Greg has applied his sports science work to assist various celebrities in completing some of the toughest challenges. Greg has trained, motivated and successfully coached 33 Sport and Comic Relief Challenges including the comedian David Walliams to swim across the English Channel, the Gibraltar Strait and the length of the Thames; James Cracknell to run, cycle and swim to Africa; a team of 9 celebrities including Cheryl Cole, Chris Moyles and Gary Barlow to climb Mt. Kilimanjaro and many more.

In 2014 Greg was awarded an OBE for his services to Sport, Sport Science & Charity. Greg’s most recent accolade was winning UK Active Awards Personality of the Year for 2019. Greg is also a GetOutside Champion.

We would also like to announce footwear brand Hoka One One as the latest organisation to join our impressive line-up of sponsors for the 2020 conference which also includes Keela, Lowe Alpine, Ordnance Survey, Pertex, Rab and The Camping and Caravanning Club. Hoka One One will be providing demo footwear to all the delegates that are taking part in the running activities.

Delegate places for the OIA’s 2020 Conference & AGM have been selling fast, so book as soon as possible to avoid disappointment. Online booking for the conference can be accessed via the event section on the OIA website where further information and conference updates will be available. A key event in the UK outdoor industry calendar, the conference is a fabulous opportunity to meet colleagues, make new contacts and learn valuable insights from influential and inspirational keynote speakers.

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