The leading graphite shaft manufacturer has announced the appointment of Paul Steels as its new UK and European Sales Manager. Steels, 50, has spent the last 20 years in the golf industry working as Director of UK & European Operations for Eaton Corporation, manufacturers of Golf Pride grips.
In his new role at Aldila, Paul will be responsible for looking after tour players, sales, customer relations and marketing & publicity. “There is no doubt that now is an exciting time to join Aldila,” says Steels, “with the company recently securing their fourth consecutive wood and hybrid shaft manufacturer count at a Major Championship, making it a clean sweep of golf’s Majors in 2007.”


The footwear brand has appointed Jeff Street as Global Golf Sales Director. Street will oversee all sales and distribution for HI-TEC Golf worldwide. His focus will be ensuring the brand attains the distribution worldwide that reflects the nature of its products. In addition he will be responsible for creating new programs for strategic key accounts. HI-TEC golf shoes are currently sold in over 50 countries. Street joins HI-TEC after holding various senior management positions in footwear. Most recently he spent 12 years at ECCO launching and managing both its golf and Receptor brands in the US.

Pride Sports

The worldwide manufacturer of golf cleats and tees has made Mark Nicholls its new Head of European and International Sales. Nicholls, 47, has spent the past eight years working for Irwin Industrial Tools as their Business Development Manager for Europe, Middle East and Africa. His primary task at Pride Sports will be to increase both worldwide sales and distribution.


Louisville based Hillerich & Bradsby Co’s PowerBilt golf and Bionic golf glove brands have announced that Mark Richardson has joined their European golf equipment distributor COGO golf. Richardson is seen by many as being behind TaylorMade’s resurgence during the 2000s. He brings with him nearly 10 years of experience from within the TaylorMade-adidas Golf Company.

Having occupied senior director roles in Sales, Customer Service and Operations, Mark is viewed by COGO as the perfect addition to their management team in order to continue to accelerate their growth strategy within the UK & European markets across Powerbilt, Bionic and its other brands. Richardson will start with COGO on November 1.