The tenth anniversary of the Outdoor Trade Show (OTS 2015) closed its doors on Thursday 17th September following a hugely successful event, with 1277 trade visitors attending the show over the three day period. With 133 exhibitors, and a record number of 25 outdoors, the show was the largest in its history and was host to the latest products and innovations within the outdoor industry.
Although the overall attendance figure has decreased, the statistics seem to agree with the positive feedback about good quality visitors that the organisers have received from the majority exhibitors, with retailer attendance increasing from 43% to 59% of the overall visitor numbers.
Steve Roberts, MBC Managing Director commented: “OTS 2015 proved a great success for us, busier than expected with a range of independent and multiple retailers, along with customers outside of our core area which definitely showed us some new avenues for retail. It’s been a few years since we last exhibited at OTS but we will certainly be back for next year’s show with a bigger stand and product offering on display. A great event.”
AMG Marketing Director, Derek Scott commented: “OTS always provides us with an excellent opportunity to meet existing customers and present our collection in full. However, this year, the wide array of brands and categories at the show, clearly created a draw for retailers from a wider range of Outdoor channels and, as a result, we developed more new business and prospective accounts than ever before. Our hope is that OTS continues to diversify and broaden its appeal because change brings new opportunities for us all. Great job team.”
Show organiser Marta Williams commented: “It’s amazing that we have been organising this great show for 10 years, and that this milestone event was such a success for all involved. We have received fantastic feedback from exhibitors and visitors from all parts of the trade, and we are looking forward to more feedback to make 2016 even a bigger success.
Another highlight at this year’s show was the launch of the new Outdoor Industry Awards. All of the products entered were on display throughout the show for visitors to vote for their favourites, and the finalists in each of the 10 categories were announced during the Outdoor Trade Social on the second day of the show.
Bex Friell, Proagencies PR Executive commented: “As OTS plays host to the OIA Awards (now associated with the Telegraph Outdoor Show) we consider OTS to be a fantastic opportunity to showcase the exciting, innovative nature of our industry. OTS allows us to engage with others from the outdoor industry community on both a professional and social level and it is this ‘connectedness’ which is invaluable to what we do as an agency.”
An extensive questionnaire has now been distributed to exhibitors and visitors to gain further feedback, and opinions about date preferences for next year’s show.