According to the OutDoor show’s organisers, outdoor and cycling industry manufacturers appear determined to defy the current economic crisis. In fact, they say, never have so many companies made advance bookings of exhibition space for each of the world-leading trade shows, OutDoor (July 16 – 19, 2009) and EUROBIKE (September 2 – 5, 2009).
Rolf Schmid, President of European Outdoor Group, regards the economic downturn as an opportunity: “Our industry will benefit from the change in social values. Consumers are spending their money on recreation, their health and leisure time.” Two more recently completed exhibition halls, as well as the new East Entrance, will be available for OutDoor 2009. “Exhibition space at Messe Friedrichshafen now totals 85,000 square meters or 915,000 square feet,” notes Klaus Wellmann, Managing Director of Messe Friedrichshafen. “We are very pleased to have managed to fill the additional space with high-quality exhibitors already in the first year.” Though other consumer and industrial goods trade shows have experienced falling numbers of exhibitors, the expansion at Friedrichshafen has come at just the right time. The completion of the new halls seems to have motivated even more outdoor product manufacturers to appear at this year’s industry gathering. Thus far, OutDoor has booked 707 exhibitors from 39 countries, representing a 10 per cent increase over the same spring period last year